The prices of LED TVs in the country may increase from April as open-cell panels have become expensive by 35% in the world markets in the last month. Executives of brands such as Panasonic, Haier, and Thomson have indicated that they are preparing to raise prices since April, while some companies such as LG have already raised prices.
Manish Sharma, president and chief executive officer (CEO) of Panasonic India and South Asia, said, “Panel prices are continuously increasing and so are TV prices. There is a possibility that TV prices may rise further by April. “Asked about the increase, he said,” In view of the current trends, prices may increase by 5-7 percent by April. “
Similarly, Chairman of Higher Appliance India, Eric Braganza, said that there is no other way than to raise prices. “There has been a tremendous increase in open-sale prices,” he said. If this continues, we will have to increase prices steadily. Open-cell panel TV is an important part of manufacturing. Companies import television panels in an open-sale situation.
According to Avneet Singh Marwah, the manufacturer of Thomson & Kodak Smart TV in India and CEO of Super Plastronics Pvt Ltd, China, and Taiwan companies dominate the flat-panel market right now. This affects our costs. The government should seriously consider bringing TV manufacturing into the PLI scheme. This will make the Indian TV industry more competitive at the global level.
Arjun Bajaj, CEO of Videotex International Group, says that the TV industry had not anticipated such an increase in the prices of open-cell. The price of the best-selling 32-inch TV set has increased from 5000 to 6000.